Reblog Article # 4: Taiwan Pavilion

 This article is about the Taiwan Pavilion at the 2014 Venice Architecture Biennale Curated and designed by architect Jimenez Lai. The pavilion is a collection of nine small houses, each embodying one domestic program and based on the theme of "Fundamentals" such as a house designed around the aspect of sleep, and a house designed around the aspect of social eating. Designer Natasha Jen of pentagram created an identity for the exhibition mixing typography and colorful graphics. 

I find the integration of graphics into the title of the identity really fascinating and inspiring, I appreciate how the designer incorporated them together rather than creating a logo that was one part graphic and the other part words you so rarely see that in a logo. Though as much as I can appreciate this mixer and appreciate how good compositionally it looks the words are somewhat hard to read and it bothers me some that the letters are inconsistent. With some letters directly on top of others I feel as though I should be reading certain words vertically as well but though don't spell anything. But despite that I still appreciate how the logo looks and what it is trying to convey.

Pentagram website:
http://www.pentagram.com/work/#/all/all/newest/

Taiwan Pavilion by Pentagram:
http://new.pentagram.com/2014/07/new-work-taiwan-pavilion-at-the-venice-architecture-biennale/