Reblog Article #5: Fit Nation

 

Pentagram's Luke Hayman and a team have helped to utilize architecture to encourage physical activity and healthier lifestyles, the team created wall art and dimensional panels with various information both inside and outside of a gallery space for the Center for Active Design. The icons are simple and represent simple actions and encouragements such as "take the stairs rather than the elevators.

 

I appreciate the subtly of the designs message while also giving making it a very clear one, only basic shapes and basic colors are used yet the imagery is very striking and eye catching. More than anything I appreciate the simplicity of the icon people, the use of the icons ( that resemble traffic rules) give a kind of authority because of the connotations associated with them while also implying fun and east with the color choices.

Pentagram Article Link:
http://new.pentagram.com/2013/07/new-work-fitnation/

Pentagram Link:
http://www.pentagram.com/work/#/all/all/newest/

World Wildlife Magazine

Designers DJ Stout and Carla Delgado together worked on a magazine entitled World Wildlife magazine for the World Wildlife Fund. The WWF wanted to create a magazine that would educate and inspire their members through factual information, story telling, and beautiful images. The designers created magazine covers that featured close up images of various natural textures from animal fur, bone, or even just patterns seen in nature. On the inside the magazine features full spread photographs as well as a short story. The rest of the magazine features more photographs and stories as well as info graphics, and interviews. The Magazine is clean and clear it, features close up images of animals and people making the reader empathize with the subject more, which is important to the WWF's goal of conservation and protection. Though I personally do not completely like the outlined words as the title I appreciate that the type allows the full blow photograph to show through and dominate the page. I also appreciate the cover has little to no other text it keeps the magazine clean and sophisticated.

Standford Buisness Magazine

Luke Hayman of the Design Company Pentagram redesigned the Stanford Business magazine that focused more on the concept of innovation. Working with the editor-in-chief Hayman completely redesigned the alumni magazine to be more lively and leave more of an impact and unique by being smaller and bright and clean. The magazine also features new article layouts and incorporates striking photographic and illustrated images. I appreciate the new design of this magazine because of how it is able to bring a splash of color and fun to a serious business magazine, though the new light design does not take away from the technological business subject matter the magazine displays. This is a wonderful example of balance between business and fun in an over all design.