Standford Buisness Magazine

Luke Hayman of the Design Company Pentagram redesigned the Stanford Business magazine that focused more on the concept of innovation. Working with the editor-in-chief Hayman completely redesigned the alumni magazine to be more lively and leave more of an impact and unique by being smaller and bright and clean. The magazine also features new article layouts and incorporates striking photographic and illustrated images. I appreciate the new design of this magazine because of how it is able to bring a splash of color and fun to a serious business magazine, though the new light design does not take away from the technological business subject matter the magazine displays. This is a wonderful example of balance between business and fun in an over all design.