The Lower East side Tenement Museum is a museum that focuses on America's urban immigrant history. In 1863 Manhattan's Lower east side was home to about 7000 working class immigrants, the Tenement museum wants to tell the story of these people and the challenges they faced in their attempt at making a new life in America. The Tenement Museum identity was created by Pentagram, though their site doesn't go flu in depth into the process behind the logo's design it is clear how the logo mimics the structure of the apartment building that house the actual museum. The color scheme is a basic red and white so it stands out against the natural earth tones of the buildings of Manhattan's down town area. I especially like the designed bench in from of the museum with the name of the museum cut out.
This logo like many of the ones i refer to in my research are very illustrative through just the use of font and text placement, very simple layout but still eye catching. I also like the way the inverse of red and white create interesting negative space that matches the thickness of the actual text.
http://www.pentagram.com/work/#/all/all/newest/
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